About Us
WHO WE ARE
We are Super Smalls. A feel-good kids’ brand where high fashion meets high fun. We’re all about elevating the everyday and super-sizing EVERY celebration. You only get to be a kid once - it should be awesome!
Our products are inspired by the grown-up world of outrageous and extravagant accessories, designed to appeal to a kid’s whimsical eye and keep up with their active lifestyle. Super Smalls is made for play: from tree-climbing to cookie-eating contests and all the adventures in between.
We see the world the way kids do - full of optimism and wonder. Super Smalls is a destination for all things joyful, full of thoughtful, ultra-giftable products with a luxury touch, designed to wow kids and adults alike!
OUR FOUNDER
Maria Dueñas Jacobs is a former fashion editor and entrepreneur who brings her fresh, luxury-informed perspective to the children’s market.
Maria was inspired to create Super Smalls while watching her three young, curious, gem-loving kids obsess over her collection of fine jewels: fun to look at, but not made for play. This felt like a problem Maria was perfectly suited to tackle. Combining her love for refined, beautiful and ornate objects with her passion for all things kid-centric, Maria launched Super Smalls in 2019.
Throughout her career and time as a mom, Maria has been powered by her resourcefulness, charisma and a belief that if you can dream it, you can do it. Exactly the kind of thinking that powers the Super Smalls magic.
